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Why We Are
We are a 16-year-old marketing research and consulting firm dedicated to understanding what matters to today's consumer.

Headquartered in New York City, we have offices in Chicago, Los Angeles, Paris (France), Montreal (Canada), which bring together a magnificently dynamic and talented group of staffers and correspondents catering to the needs of our international network of clients.

Our Multi-disciplinary team is an unconventional, intense combination of anthropologists, social psychologists, documentary filmmakers and brand strategists who come together to design studies and analyze data for each project. Bringing together a range of perspectives that enrich and inform one another, our team approach enables us to produce a multi-dimensional picture of our clients’ target consumers.

PortiCo team members share a passion to seek truth and inspiration in everyday life. As a company, we are able to channel our creative talents in order to achieve something we'll always be proud of. We know that we need to be honest enough to engage in intimate interviews, creative enough to interpret a human tale and brave enough to tell the story with conviction – enabling us to inspire others to make a difference in their world.