WHO WE ARE

Today's consumers are increasingly driven by ideals in their purchase decisions. Their desire for meaning and connection is strong, and must be met with inspired thinking, innovation and relevance. Consumers want inspiration, and management needs support to take that leap.  

Our dynamic alliance of marketing professionals, executive coaches and creative consultants empower management teams to support this leap - helping teams to stretch and evolve into the new business paradigm.

We can partner on goal-driven, multi-phased projects, or facilitate a single engagement program.   We'll help you unearth your organizations' hidden strengths, and show how they can drive performance, growth and profit.     

Transform your culture as you meet today's shifting market demands. We offer you an alliance for dynamic transformational leadership. PortiCo Prophet can help you make this important shift.

Bear or Squirrel: Adapting to the New Reality
Over the last 20 years of in-depth observation and conversation with consumers, we have been first-hand witnesses to a shift in marketplace culture. Corporations’ ability to adapt to these shifts can be compared to the adaptability of the bear versus the squirrel: the lone mighty bear has not learned to effectively adapt to a changing environment and has become endangered; meanwhile the ubiquitously co-existent, nimble squirrel has flourished in the face of change. In today’s marketplace, companies need to learn from the ways of the squirrel in order to re-engage and stay relevant. By co-creating their brand with consumers, PortiCo Prophet’s clients can have an impact that extends well beyond the old establish boundaries of corporate engagement. Creating a comprehensive and cooperative ideology can reestablish one’s corporate brand image, making it an integral player within, and alongside, society -- for today and in the long run.

Bearing Witness to the Future: Unlocking Genius at Your Pace PortiCo Prophet invites you to step beyond transactional exchanges and into an era of transformation that will launch your team into the future with confidence. By combining the power of consumer insight with creativity development and coaching, PortiCo Prophet will give you the keys to unlock your genius and proclaim your calling.

PortiCo Prophet has expertise to:

• Identify ethnographic evidence to guide your growth and innovation.
• Increase your team’s vitality; explore and expand your vision for the future.
• Identify your genius, co-create, and live your mission.
• Guide good profit by marrying your marketing and corporate social responsibility efforts, so that all brand activity works synergistically to express the brand’s central mission.
• Facilitate your future using our creativity and corporate coaches to help align your management team’s talent with your vision.

At any level of engagement – single-experience workshops or longer-term growth programs— the basic methods that support transition are dynamic. Any level of exposure to the principles of working and relating to consumers in an environment of change is beneficial to brand development, and clients are encouraged to choose the level of commitment and transformation that feels right to them. After all, consumer alignment breeds loyalty, and consumer loyalty is the best marker for profitability.

Portico Prophet Alliance: Integrated Guidance
Our team of consultants and coaches will challenge and support growth with expertise and experience that will stir you to imagine a world of new, exciting possibilities and directions.

Portico Team & Partners
Scott Moshier, PortiCo Director of Consumer Insights, has a passion for sustainability and consumer insight. He elicits and translates hidden metaphors and key motivators.

Caroline Gibbons, PortiCo President and Founder, is driven to identify opportunities to do good and make money while you are at it!! Along with her team, she is dedicated to challenging clients and inspiring their sense of possibility.

Anna McGrath - Conscious Leadership Coach - WonderWorks Consulting. Anna has been coaching and facilitating for over a decade. Her specialty is coaching executives and their teams to become present, fully alive and clear in what they want to achieve. Through that clarity and with Anna’s ability to collaboratively dissolve the barriers to commitment, clients are able to tap into limitless possibilities for themselves, their companies and the planet. Her love is working with people who want to actively create a new future for themselves and those around them.

Anna earned certification as a Conscious Relationship Coach through the Hendricks Institute, headquartered in Southern California. She is a qualified Development Dimensions International (DDI) facilitator, and member of the International Coach Federation.

Sara O'Mara - The And Group, Inc. Sara is known for grasping the big picture, for connecting with what matters most, for finding simple solutions to complicated problems and for unleashing the collective imagination and energy within teams.

Sara is a seasoned innovator and marketer, having led brand development at both brands and agencies. She not only uncovers compelling insights, but Sara is deeply committed to helping teams see possibility and to accelerating the process of bringing big ideas to life. In Sara's work authoring strategic growth plans, driving innovation streams and delivering integrated communications plans, she has helped to spur significant incremental growth for category-changing brands such as Axe, Altoids, Heinz, Turner Classic Movies, Pop-Tarts, Pepto-Bismol and Tampax.

Sara has been a guest lecturer at the University of Virginia's Darden School of Business, The Kelley School of Business at Indiana University and Northwestern University. She is a certified trainer of the Five Faces of Genius, a model that has developed individual creativity and team innovation skills across a breadth of industries.

Brooke Schneider - Creative Facilitator - Source Recruiting + Design, Inc. Brooke's strength is in motivating and inspiring groups to think differently about their products, services and clients. His method is to take them away from their field of expertise, to “play” with them in his world of creativity and inspiration. In this way, he helps participants see things in a totally new way and come up with truly groundbreaking ideas.

Brooke has worked with an impressive list of companies throughout the US, Europe and Asia. He is also a partner in the Dutch company Verloop Innovatie (www.verloopinnovatie.com) based in Amsterdam, where he is a facilitator for brainstorming sessions focused on creativity, inspiration and innovation for a variety of industries.

His real passion is getting people to look at the world differently and the exciting ideas that can come out of that process for products, services and consumers.